WE’s global reach and mindset ensure that it can apply the right people and best resources to address its clients’ business needs. In 2012, the company operated 19 offices in nine countries, expanding its global footprint and talent base by:
Through WE’s Global Alliance Network, a worldwide community of like-minded independent agencies, WE provides services in clients’ local countries and ensures a seamless and consistent experience for them, regardless of where they do business. The WE Global Alliance Network has an extensive network of 32 affiliates across technology, healthcare, consumer and social innovation clients expanding WE’s international footprint and capabilities to more than 80 additional international markets. All of the company’s current global clients, including Abbott, Intermec, Microsoft, Shire and others, involve the work of one or several of WE’s affiliates worldwide.
For instance, in 2012, WE’s Polish affiliate, First PR, worked with Shire to pilot a traveling photography exhibit in Poland designed to increase recognition of the rare genetic disease, Hunter syndrome. The project generated so much excitement amongst the Shire team and the global Hunter syndrome community that clients will extend to other EMEA markets in 2013.